The Universe...

Business looking to advertise for less have a new option.  Google "Tags."  What the service offers and how much it costs...

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Do you like receiving advertisements on your mobile device, iPhone, Android or other?  If you do, you aren't alone.

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Apple's new mobile advertising service is set to roll out very soon but that may not be the largest news regarding the ad platform. The larger news? How much it will cost a business to place ads with Apple.

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Coupon use on a mobile device expected to grow 400% this year alone.  How much that means to businesses, marketers and advertisers.

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Facebook aims to learn more about you and in the process increase advertising revenue.  How so?

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Twitter has launched their new advertising platform, "Promoted Tweets."

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Google does it, (it is a 23 billion dollar business for them) Facebook does it too, (roughly 300 million dollar business for them), and it appears Apple is getting in on the ad business, with something called “iAd”, a mobile advertising platform.

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Facebook is more than keeping up with friends, following your favorite things and playing Farmville. Recently, online storefronts for retail goods are have become more abundant on Facebook, making the social network giant a virtual shopping mall.

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What happens when your company receives less than glowing reviews of a product or service?
For recent newsmaker, Nestle, poor publicity can go from bad to worse in a hurry (example). In the instant feedback, post anything at anytime, social media world in which we live in, being prepared for the bad times is more important than basking in the good times. What can you expect and what can you do to soften the blow?

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Twitter is up to something big. Businesses, advertisers and marketers should perk up and will be forgiven if they squeal with excitement. What is it? It would appear the Twitter Contributors feature has gone live.

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Foursquare, Gowalla, Google Buzz, Yelp!, Twitter and soon Facebook, dominate location sharing service discussions and now you can add Rummble to the discussion as yet another option for advertisers, marketers and businesses, wishing to get in on the location sharing trend.

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Today I received an email with the subject line, “Your Weekly Facebook Page Update.” It was not spam. In fact, Facebook has quietly begun sending weekly email reports to Facebook Page administrators (I am an admin for 6 Dallas-area businesses alone) providing key metrics such as the number of new fans, Wall posts, comments and visitors in the prior week.

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Business decisions are complex, driven by many factors. Online marketing is key to growing brand awareness and capturing online and mobile consumers. One successful Dallas-based business, Zoe D. Photography, gives a first hand account of how it impacts their business:

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Geotagging and use of location sharing services dominates most of the headlines at SXSW, where Foursquare and Gowalla both made their debut a year ago. With marketing going mobile, and the importance in location sharing to Foursquare, Gowalla, and soon Facebook and Twitter, geotagging is a powerful tool for local businesses, in both Dallas, and around the nation.

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Speaking today at SXSW, Twitter CEO Evan Wiliams announced a new “At Anywhere” platform, which allows websites to more deeply integrate the service into their sites. The idea is to offer a more seamless experience to Twitter users navigating third party sites, giving them Twitter content without forcing them to jump off the page they’re currently viewing.

Among the features:

• When you browse a site that uses @anywhere, people and brands that have Twitter accounts will be highlighted with a hyperlink. Mousing over that hyperlink will show a small box (a “hovercard”) containing their Twitter information, including their most recent tweet (in effect it means you don’t have to click over to Twitter’s homepage to see their Twitter profile)
• Publishers will be able to more deeply integrate their own Twitter profiles, making them easier for their readers to ‘follow’ them
• Sites will be able to implement @anywhere with a few lines of Javascript.

The platform may be one day hosted at Twitter.com/anywhere, but at this point nothing is certain. It  actually be a Twitter account, given a Tweet at the address which states “If you’re a javascript guru and want to help us build @anywhere and work with publishers @jointheflock”. Exciting times indeed.  What do you think of the announcement?

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When do you most use your Apple iPhone, and soon, iPad, for applications and data transfer? A question we were all wondering, admit it. A study by Localytics, provides insight that answers the question above and has implications for oft criticized for their sometimes spotty coverage, Dallas-based AT&T.

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Google Product Search for mobile is an interesting development for businesses, with real-time ramifications that the advertising and marketing world should pay attention to immediately.

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LinkedIn maybe the last social network you think of when considering applications to advertise or market your business’ products and services. Once you delve into the site a little further you’ll find it is more useful as a social media network than you ever dreamed possible.


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Today marks a big day for Dallas-based AT&T with the release of their first Android device, the Motorola Backflip. Users of Facebook who are AT&T fans have no doubt seen the repeated advertising and marketing posts regarding the Backflip in their news feed, so it is probably no surprise to you.

Complete review...

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