Who will buy the iPad? Statistics show who, that's who...
In a survey of individuals over the age of 18 from February 24 through March 3, about 2,000 people, NPD Group has come up with the following information on who might purchase the iPad, if they haven't already pre-ordered:
- Income: More than $100,000/year
- Age: 18-34 (27% of people in this age range expressed an interest in buying the iPad — again, that’s compared to 18% overall)
- Time of Purchase: In the next six months (9% of all consumers surveyed indicated it was likely that they would be purchasing an iPad in the next six months. While that figure may seem small, consider that that could easily be more than 20 million users, if just applied to U.S. consumers over the age of 18.)
- Reason for Buying: A tie among 18-34 year-olds between brand loyalty and the multi-touch screen
- Brand Loyalty: Apple (37% of interested consumers as a reason they want an iPad. That figure “really speaks to how well Apple is able to mine its customer data,” says Baker. “Apple owners are willing to try new products and trust that the company will get it right.”)
- How They Will Use It: To play music or access the Internet
Full report...
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