Social Media and Web 2.0: Insight From One Successful Company

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Business decisions are complex, driven by many factors. One increasing factor driving advertising and marketing decisions is Social Media, tweets, blogs, Facebook fans, ect... With respect to Social Media, the key to many businesses is how much does use of Social Media cost, what is the value of said use and what will it bring in return? One successful Dallas-based business gives a first hand account of how it impacts their business...



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