Does Socially Selling Yourself Work?

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Much business and personal discussion centers around Social Media. Are you tweeting, do you blog, how many Facebook friends do you have, ect... For businesses, all of these discussions come down to how much does use of Social Media cost, what is the value of said use and what will it bring in return? Along with providing statistics on why Social Media is important and what value it brings, 3 companies offer personal insight into Social Media use and how it impacts their business.


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For all the excitement about social media, there's a specter hanging over its use by companies. Is all this Tweeting, blogging and Facebooking paying off?

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